Post by account_disabled on Mar 12, 2024 13:50:27 GMT 10
Over the last 20 years, marketing has gone from being an exclusive of advertising agencies to becoming a mass phenomenon involving hundreds of thousands of people. On LinkedIn - in Italy alone - there are 257,000 profiles that claim to work in this sector. It has therefore transformed into an activity subject to fashions, which as always happens, change quickly. In fact, we need to go back to our client often to tell him: "What you did until yesterday no longer works, I'll prepare a quote for you with what's new at the moment" .
Today the trend of the moment is AI. Last year it was the Metaverse, NFTs and Web3. If we go back over Canada Phone Number the years we have had Clubhouse, Blockchain, Smart speakers, funnel marketing , growth hacking , Google Plus and Snapchat, just to name a few past phenomena. When I started (in 2012) we talked about nothing but inbound and viral marketing . As always in these cases, I see both enthusiasm and fear flowing through social channels, both unmotivated in my opinion. Everything changes, but it doesn't change much. Each new "fashion" does nothing but add a more or less important piece to consolidate what Aristotle had already taught us in the Rhetoric , a work in which he clarified all the elements that make a person credible and which will make the real difference at the moment of choice.
I summarize them below: Wisdom : direct experience combined with the ability to understand or explain facts and actions, to develop abstract models of reality, to construct judgements, to understand and be understood by others. Virtue : the ability to excel at something. Benevolence : good disposition towards others, the ability to make oneself loved. If you have a B2B business, the only way to sell – now as in 330 BC – is to have a conversation with someone who actually needs you and who puts their trust in you. Yet I see a moment in which we should be truly afraid, the moment of "singularity", in which any marketer will have to stop to dedicate himself to something else. When machines buy (or hire) instead of humans, marketing will cease to exist. This is the only thing we should be afraid of. Luckily it's not the trend this year. We'll see next time.
Today the trend of the moment is AI. Last year it was the Metaverse, NFTs and Web3. If we go back over Canada Phone Number the years we have had Clubhouse, Blockchain, Smart speakers, funnel marketing , growth hacking , Google Plus and Snapchat, just to name a few past phenomena. When I started (in 2012) we talked about nothing but inbound and viral marketing . As always in these cases, I see both enthusiasm and fear flowing through social channels, both unmotivated in my opinion. Everything changes, but it doesn't change much. Each new "fashion" does nothing but add a more or less important piece to consolidate what Aristotle had already taught us in the Rhetoric , a work in which he clarified all the elements that make a person credible and which will make the real difference at the moment of choice.
I summarize them below: Wisdom : direct experience combined with the ability to understand or explain facts and actions, to develop abstract models of reality, to construct judgements, to understand and be understood by others. Virtue : the ability to excel at something. Benevolence : good disposition towards others, the ability to make oneself loved. If you have a B2B business, the only way to sell – now as in 330 BC – is to have a conversation with someone who actually needs you and who puts their trust in you. Yet I see a moment in which we should be truly afraid, the moment of "singularity", in which any marketer will have to stop to dedicate himself to something else. When machines buy (or hire) instead of humans, marketing will cease to exist. This is the only thing we should be afraid of. Luckily it's not the trend this year. We'll see next time.