Post by account_disabled on Nov 22, 2023 19:28:24 GMT 10
There are few keywords that can influence whether the email will be opened or not, so find out how to grab the recipient's attention with your Newsletter title.
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1. Adapt the object to your target group
Due to an increasingly rapid pace of life, your B2B Email List recipients check their email messages quickly, above all they check if there is useful content for them. With a generic subject and an "everything to everyone" type of sending , the chances of attracting the attention of your recipients are greatly reduced.
However, the probability will be greater if you ask yourself who your recipients are and what their characteristics are.
You have to ask yourself, whether the email marketing campaign is dedicated to target groups of women or men , what is their age , what are their habits , desires and interests . Follow them and choose the appropriate object, tailor-made for them. »Do it yourself – tools at a good price« is certainly not the best item if we want to attract women into the target group .
It is very important that the recipient understands the content of your Newsletter as being addressed specifically to him and that the information is interesting, relevant and current for him . But don't overdo it with personalization – it might come off as rude.
2. Be direct and offer something attractive
Don't use boring and generic words, but get noticed . Accentuate corporate events, parties, special offers and promotions, discounts or offer your recipients useful advice , in short, encourage them to open your Newsletters.
What your recipients see immediately after opening the mailbox will decide whether your messages will be opened or not, which is why it is so important that the object is inviting and offers something interesting .
Watch the Video podcast
If you don't feel like reading this article you can also watch it as a Video podcast.
1. Adapt the object to your target group
Due to an increasingly rapid pace of life, your B2B Email List recipients check their email messages quickly, above all they check if there is useful content for them. With a generic subject and an "everything to everyone" type of sending , the chances of attracting the attention of your recipients are greatly reduced.
However, the probability will be greater if you ask yourself who your recipients are and what their characteristics are.
You have to ask yourself, whether the email marketing campaign is dedicated to target groups of women or men , what is their age , what are their habits , desires and interests . Follow them and choose the appropriate object, tailor-made for them. »Do it yourself – tools at a good price« is certainly not the best item if we want to attract women into the target group .
It is very important that the recipient understands the content of your Newsletter as being addressed specifically to him and that the information is interesting, relevant and current for him . But don't overdo it with personalization – it might come off as rude.
2. Be direct and offer something attractive
Don't use boring and generic words, but get noticed . Accentuate corporate events, parties, special offers and promotions, discounts or offer your recipients useful advice , in short, encourage them to open your Newsletters.
What your recipients see immediately after opening the mailbox will decide whether your messages will be opened or not, which is why it is so important that the object is inviting and offers something interesting .